The sentence that left the room
On May 6, 2026, 2M covered the Tactical Tactics × CTTH partnership signed the day before in Casablanca. On the same day, a sentence delivered by Dikra Aït Nacere began traveling from one outlet to another.
PUBLICATION
2M.ma
AUTHOR
Selma Saouli
DATE
May 7, 2026
EDITION
01 / 2026
PUBLICATION
2M.ma
AUTHOR
Selma Saouli
DATE
May 7, 2026
EDITION
01 / 2026
O
n May 5, 2026, during her opening address at the 5/5 Trade Mission, Dikra Aït Nacere delivered one sentence. The next morning, 2M picked it up.
The next morning, 2M picked it up. And alongside 2M, six other newsrooms would carry it forward in the same week, word for word. Médias24, Aujourd’hui le Maroc, LeSiteinfo, Libération, Consonews, allAfrica.
A sentence that detached itself from its author and became, within days, the reference formulation on the repositioning of Moroccan textile
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This article is part of our comprehensive African Economic Outlook series.
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